Livorno 360 (IT)
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The Municipality of Livorno launched a tourism recovery plan for the city and looked for a digital solution to presents all the key points of the city online, to attract tourists coming to visit the city, and overall the milion of tourists which every year stop arrives in the port of the city to move to the most famous Pisa or Florence.
How we tackled this challenge!
Google Maps and the Street View technology appeared immediately as the best choice to highlight the beauties of the city so, in coordination with LEM foundation, the local foundation that deals with events and the promotion of the city, we found all the key locations and monuments of the city, together with the descents to the sea, another pearl of the area of Livorno.
Then we fix or replace or created all the Google Maps cards of each location and we started with the shooting, strictly done during the summer season, when the city is looks better.
Once done the project was presented to the local press and tv and a temporary information center with a giant screen was installed in the yearly main event of the city, Effetto Venezia, to promote the project to citizens and tourists.
Goals and results
Those are some of the goals archived during the project.
